The platform is rolling out a fresh option that allows them to reduce the volume of AI-made content appearing in their timelines. This step comes as the service revealed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a full-scale launch. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to give people the power to adjust the amount of that, according to their own choices,” said a platform representative.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its app identified as made with AI. In total, more than 100 million media items are submitted to the app daily, making AI content a minor percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of artificial media they see by using the content preference option in the app and choosing the AI content topic. Additional categories that are already be adjusted under the tool include current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate users to tag lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the service will from now on add an “AI-made” tag to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a two million dollar awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This project will support educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, following discussion over intentions to make redundant numerous safety staff in the United Kingdom. It is planning to cut a significant number of roles in its user protection department in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official stated that people-led review would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. TikTok reported a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
